Who Do You Serve

How do you know which online tools make the most sense for you and your business?
It starts by knowing the type of person you want to serve like they were an old friend. Doesn’t sound very technical, does it? But if you don’t know who you are trying to help, how do you know the best way to help them?
Once you know who you want to serve you can then find the most effective tools for interacting with those people.
